If you’re looking for new and creative ways to market your business, TikTok is worth considering. It has developed into a powerful platform with more than a billion active users that can help you in reaching your target market and achieving your marketing objectives.
This article will share how you can get the most out of your online presence using TikTok Marketing. You will also learn how to use the app’s built-in analytics to monitor your success.
Why Choose TikTok for your Online Business?
There are many reasons to choose TikTok for your online business. For one, the platform has a huge user base, making it an excellent platform for reaching a large audience with your marketing message. In fact, the platform has reached 1 billion active users in just five years. Moreover, some business and digital marketing agency are now also planning to use TikTok as their 2023 social media strategy.
The platform also offers businesses of all sizes the opportunity to share short videos that can engagingly showcase their products or services. Because the platform’s algorithm is built to provide viewers with information related to their interests, your videos have a decent chance of being viewed by users who are searching for what you have to offer. Check out these main reasons for using TikTok for your online business:
- You can reach a large audience and engage with them.
- It offers powerful marketing and advertising tools.
- Your campaign’s success can be measured.
- It can help you build brand awareness and reach new customers.
- The platform constantly evolves, so you can always be on the cutting edge.
How to Use TikTok for Your Online Business
This social media platform is perfect for businesses of all sizes, and it’s easy to get started. To get you started, consider the following tips:
- Use keyword-rich hashtags. Hashtags are a great way to get your content seen by more people. Users searching for specific terms or topics are more likely to find your content if you use relevant keywords and hashtags. So when using TikTok for business, include relevant and popular hashtags so potential customers can easily find your videos.
- Create short, engaging videos. People love watching short videos on the app, so make sure your videos are under 60 seconds. Keep them interesting and engaging, and focus on delivering a clear message. Furthermore, to reach more people, remember to post at the time when your target audience is available.
- Use calls to action. When you’ve got someone’s attention with your video, don’t let them forget about you! In your videos, include a call to action encouraging viewers to visit your website or follow your business on social media.
- Collaborate with other businesses. The platform’s convenience of connecting with other businesses is one of its excellent features. If you partner with another business with a similar target audience, you can reach even more potential customers.
- Host a giveaway. Each and every person enjoys a good giveaway, and TikTok is no different. This platform allows you to hold giveaways or contests for your followers, which is a fantastic way to increase your audience and boost engagement.
Measure Your Success Using TikTok Analytics
As a business owner, you must constantly measure your success to make the necessary changes and improvements in your strategy. And regarding social media platforms like TikTok, analytics is key.
Luckily, the platform offers a built-in analytics tool that provides insights into your account’s performance like your video views, followers, and engagement rate. This information is essential because it allows you to see what’s working well and not. For example, if your videos are getting a lot of views but your engagement rate is low, you know that you need to work on making your content more engaging.
To access the analytics, open the app and go to your profile page. Then, tap on the three-line in the top right corner and select “Creator Tools” from the menu.
Once you’re in the analytics section, there are three tabs that you need to familiarize yourself with:
- Overview. Here, you can check your total video views, average views per video, and most popular videos.
- Followers. This tab will help you see your total number of followers, gender, location, and activity times.
- Content. This section shows metrics such as views, likes, comments, or average watch time.
As businesses and marketers want to find new ways to reach potential customers, TikTok is becoming an increasingly popular option. The short-form video app offers a unique and engaging way to connect with people, and it’s quickly gaining popularity among users of all ages. So, download it now and use it in your marketing strategy!